Looking for a couple ways to promote your business blog through social media? We're here to help whether you just started your blog or have one established.
1. Promote your blog posts to your existing audience through your social media accounts. Your clients or prospective clients are looking to you for your expertise on topics they're interested in, so capitalize on their attention, by sending out your blog posts. Encourage your existing audience members to share their thoughts on your posts and to send your posts along to friends who might be interested in the topics you're blogging about. Your existing audience is your best friend when it comes to promoting your blog. Give them good content and they'll be willing to spread your words. As we've said before, if they're on social networks, they're interested in being social, so take advantage!
2. To reach a new audience on social media, use hashtags and the search feature to see what people are talking about and how you can help them with the content you've produced. Reach out to people who might be looking for info on the topics you're blogging about - consider them warm leads! Promoting your blog content to people through the use of hashtags is a great way to reach a more broad, already interested audience.
Have any tips to add? Please add them in the comments below!